Moment Cafe gets my vote for best sandwiches, has a polite and friendly staff, brews a decent cup of coffee, offers reasonably comfortable seats, provides good wireless and features a manager with one of the cooler names in the business: Ivan O. Matic.* True, there are times when the place gets quite loud, whether due to people who feel a need to yell even when less than a meter from their friends or to some guy shouting into a laptop as he talks via Skype with a buddy in distant Belgrade. Even so, overall this is a good place and I frequently grab lunch — rmb65 for two courses, rmb75 for three courses, including coffee — and do some work.
Now it’s doing a promotion that comes out of the blue: the deal is 15 percent off on Tuesdays and the vehicle is the freaky poster below. I wonder if this “Scary Moment” campaign is the start of a series. Perhaps we will soon see “Not a Moment to Spare” (a crepe speed-eating contest), “Live in the Moment” (stay overnight in the cafe), “Moment-O” (buy one coffee, get a second free), “Machismoment” (a Mr Moment Cafe contest), “Yo!-ment” (a screening of Rocky paired with a pasta special), “Moment of Truth” (Barbara Walters flown in for an emotional interview with Matic), well, you get the idea. In any case, I’m looking forward to a discount on my next Tuesday night Tradizionale or Indiavolato sandwich. You can see the full menu here.
* I have no idea if Matic’s middle initial is O. I simply thought it looked cooler that way.