Bourbon twist: Dxcel to handle Jim Beam, Maker’s, Baker’s, Booker’s & more in China

February 29, 2012 - Uncategorized - 7 comments
Jim Beam’s riding into Dxcel Town, says Hess.

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It looks like importer and distributor Dxcel just downed the equivalent of a quintuple shot given word it has added Jim Beam to its portfolio. Dxcel handles brands that range from beer labels Brooklyn, BrewDog and Estrella to spirits Purity vodka, Rives gin and Templeton rye. This new deal is a biggie for the company and will obviously include Jim Beam products such as White Label and Black Label, though the company will not have exclusivity, says Brandon Hess of Dxcel. But he says the company will be sole distributor of Jim Beam’s “small batch’ products, including Booker’s, Baker’s, Knob Creek and Basil Hayden’s as well as Maker’s Mark. He also says the company will pick up more brands, including Canadian Club whiskey, Corvoisier Cognac and Suaza tequila. More to come on these products and on the Bourbons.

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