Beijing Boyce

A Somewhat Young China Hand on the Local Drinking Scene

Beijinger Restaurant Awards: Guide to “Personality of the Year” Category

Mr. Personality?

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Remember how Karl Long and Chad Lager, two guys well-known as bar managers but not at all as drink makers, took the top two spots as “bartender of the year” in the Beijinger bar awards a couple of years ago? It upset a lot of people. I’m guessing this year’s “personality of the year” category for the restaurant awards will upset a lot more.

I’m not even sure what that category is about. Does it refer to who has done the most for the Beijing restaurant scene? Who is “the face” of a particular place? Who evokes the most immediate reaction — either good or bad? I dunno. But first, here are the contenders:

  • Alan Wong, Hatsune / Kagen
  • Alex Molina, Modo / Mosto
  • Andy Bright, Union Bar and & Grille
  • Billy Bolton, Chef Too
  • Brian Reimer, Maison Boulud
  • Daniel Urdaneta, Mosto / Modo
  • Dong ZhenXiang, Da Dong Roast Duck
  • Gaby Alves, Salt / Terra
  • Ignace Lecleir, Temple Restaurant Beijing
  • Max Levy, Apothecary / Bei
  • Nicolas Socquet, Maison Boulud
  • Reto Kistler, Sureno
  • Seth Grossman, Home Plate Bar-B-Que

Hmmm. Like I said, this is going to upset a lot of people, including the 15,000 fans that chef Jun Trinh (4corners) has on Weibo. I mean, where are Brian McKenna and Kro? And what is to stop them from exacting revenge by creating a super-personality called McKrona?

Anyway, as a long-time observer of the outrage that every restaurant contest inspires, here are some criticisms I predict we’ll soon hear. I’ll add more later since right now I have a peaceful easy feeling — it’s the Tim Horton’s coffee I made for breakfast. Feel free to cut and paste the examples below in order to free up time for Angry Birds.

  • Um, hellooooo!? Only one home boy or home girl as a nominee? Did y’all forget we are living in Beijing? Forget there are literally thousands of Chinese chefs in this city? Ever heard of Mr Shi of Mr Shi’s Dumplings? Getting sick of me writing statements in question form yet? Yes? Shall I move on?
  • Oh, great. Only one woman among the nominees. Guess who’ll clean up by splitting the vote and tripling ceviche prices? On the other hand, when Terra opened, the place charged someone I know rmb96 for a double cappuccino. That takes balls.
  • Andy Bright at Union keeps playing a nine-minute-long live video of the rock band Led Zeppelin alternatively stunning and boring a crowd of listeners in Paris in 1968. That alone disqualifies him for any award whatsoever.
  • It is hardly fair to include Alan Wong: he has a Ferrari and that automatically adds 20 percent more personality to anyone. We should demand Wong drive a Passat for the duration of this contest and, if he wins, sell it and use the money to add a toilet to Hatsune in Sanlitun.
  • Calling planet Beijinger: You guys ever hear of chef Zach Lewison? His name is officially spelled A-W-E-S-O-M-E. (It’s true. He told me. And he said you can add as many exclamation marks to the end of that word as you want — he recommends ten at least.)
  • 250+ establishments are nominated for the awards, only 12 people are in this category, and yet multiple nominees for some places? WTFIUWT!? Hey Beijinger, please do the right thing and make the equivalents of Brangelinas in these cases. For Daniel Urdaneta and Alex Molina, I suggest D-Mo; for Reto Kistler and Max Levy (both nominated for Opposite House venues), I suggest ReMax, and for Nicolas Socquet and Brian Reimer at Maison Boulud, go with Nic-O-Reim.
  • While everyone here was getting nominations, Eduardo Guitierrez and Aitor Obelagoya at Migas were quietly — oh so quietly — bringing over top chefs from Spain, doing creative regional dinners, offering some of the best lunch value in town, putting on huge parties on the rooftop with quality snacks, and working on a demonstration kitchen and a new bar. You’re right. They shouldn’t be nominated. They’d be too busy to pick up the award anyway.
  • Youssef Escobar, formerly of Argana, had more personality than all of these nominees put together! In fact, he had so much personality some customers couldn’t take it and refused to return. He deserves votes in absentia!
  • Seth Grossman was nominated… only once!? If you ask me, the nomination list should read: Seth Grossman 1, Seth Grossman 2, Seth Grossman 3 and, because to win this category might give him a big head, Seth Grossman 4.

You can vote here.

7 comments

7 Comments so far

  1. Michael Wester February 22nd, 2012 2:52 pm

    Let’s not forget these are the Reader restaurant awards … our nomination round ballot is chosen by a group of 200 of our readers. We tend to take their recommendations as gospel rather than insert our own opinions (which we WILL do eventually, via Editors’ Picks and our experts will do via their Experts’ Picks)

  2. Michael Wester February 22nd, 2012 2:58 pm

    as for the “personalities”, that’s just what they are — personalities. Which requires that the personality makes themselves known to the customer. I take the list of nominees to read as a “who’s who” of those people in the restaurant business who go out of their way to interact with customers and make themselves known.

    As for the dearth of Chinese candidates, two reasons:

    1. Most of our nomination panel is made up of our readers, and 70% of our readers are foreigners. Hence the skew towards foreign faces.

    2. The concepts of a celebrity chef and maitre d’ are not typically part of the Chinese dining experience and run by off-site investors/entrepreneurs.

    One of the common threads in the nominees appears to be: each spend a lot of time at their businesses, interacting with customers.

  3. Daniel LaRusso February 22nd, 2012 3:09 pm

    Boyce, thanks for this helpful guide to the colorful personalities of Beijing’s dining scene.

    I voted in The Beijinger’s Restaurant Awards today and took special note of the new “Personalities” award category.

    BTW, I voted for Seth Grossman from Home Plate BarBBQ!

  4. Shannon February 23rd, 2012 2:06 am

    I thought the deal with all these categories was so that The Beijinger could give at least one “award” to everywhere that stocks the magazine! No?

    Michael Wester’s explanation “…as for the “personalities”, that’s just what they are — personalities” certainly supports my theory, and reveals his master plan: when everyone’s super, no one will be!

  5. chunky February 23rd, 2012 2:26 am

    I didnt see any mention about All Star.. FAIL

  6. zach lewison February 23rd, 2012 4:47 pm

    Boyce,

    it’s a little known fact that I indeed wrote the beijinger asking not to be on the list. I wanted to give the little guys a chance at winning, and winning has been my job title since 2008. Also I did not want to go up against the power house that is Seth Grossman, If i did beat him I don’t want to run the risk of getting cut off from pulled pork. Andy is a long shot since a scousser has not won anything in aleast 5 years or so. Me and guys like Jun, Lee Mitchel, and Kro will be there for the free beers anyways.

    Cheers,
    Zach “awesome! x10″ Lewison

  7. Molly February 27th, 2012 10:13 am

    As Mr.Michael Wester says “nomination round ballot is chosen by a group of 200 of our readers” hahaha.
    Well i guess this 200 are the ones who nominate for Best service the Hilton Hotel Beijing Airport !!!! Hahahaha.Don’t excuse yourself for this shitlist awards.
    Suggestion ! Put a blank list awards with the tittle of each on it and leave the people to vote !!
    Will see what are the results.
    Anyway, good luck with your new shitlist for 2012 !!
    Put the list of this 200 readers in your next magazine !! hahaha If you have them of course.We will be very suprised to see half of TheBeijinger team on it.

    Sincerly yours Molly.

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