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It is not quite Heaven Supermarket but perhaps Cheers!, a week-old wine shop and bar on the strip between Sanlitun Village North and Chufa Café / Kura Kura, can serve as kind of vino purgatory. Cheers is particularly promising for the budget conscious as the wine starts at rmb29 per bottle, with at least 10 options under rmb70.
Don’t expect anything too fancy. The shop is neat and clean, with individual bottles stacked on a torso-high shelf beneath which are six packs for those seeking volume — there is a buy five, get one free deal. Not good enough? Buy something and get a membership card for a 10 percent discount on future purchases. I’d say these guys are looking to move a lot of wine.
The wines hail from France, South Africa, Australia, Spain and Germany, among other places, and are imported by Masueger Quality Wines (MQ Wines). One of the owners was keen on the Entwine Shiraz Rose Spritzer, which I believe retailed for rmb65, as a low-alcohol (5.5%) bubbly drink for summer.
Those who want to drink on the spot can grab a table out front. Expect to pay rmb10 and rmb15 per glass. I have yet to try any of the wines here but will aim to do so in the next week or so. Cheers also sells the nonalcoholic Swiss drink Rivellla at rmb25 per bottle.
You can find other Cheers locations here.










These guys had a stand at Kama Love Festival earlier this year and were doing Spanish Temperanillo at RMB 8 for a very full cup. Much better than the usual overpriced warm festival beers!
Will have to stop in now they’re in my neighbourhood.
Stopped by just now… and was throughly disappointed with the limited range. There seems to be only 12 different wines on sale, 3 of which were sweet/semi-dry varities. Not impressed.
Hi there,
Thank you very much for your kind words about our store. We hope to see you in again soon!
Cheers
I love CHEERS! I happily drank for several hours on two separate occasions at the Sanlitun location and loved the range of wine and the fact I could sit outside. They have a sit-down, very clean toilet; and very friendly staff. Great selection of wines too. I can’t imagine you NOT finding what you want here. Don’t walk–RUN to this store any day of the week. A great place to relax alone, with store staff, or with friends. Highly recommended!! Five stars!!!
Everything Bernice said I found to be the case when I visited CHEERS a few days ago. was with two friends and we spent a delightful two hours there with three bottles of wine. Great service! Do give it a try before it’s too cold to sit outside!