Who reads this blog? Hot single educated women aged 35 to 44 in China

OK, I invented the “hot” and “single” part but website traffic monitor Alexa claims the rest. Here is its “audience snapshot” for this blog:

Based on internet averages, beijingboyce.com is visited more frequently by females who are in the age range 35-44, are graduate school educated and browse this site from work.

More generally, Alexa shows that readers tend to be aged 25 and 44, have a degree, and be in China. Hmmm. I know plenty of people who read this blog and don’t fit those categories and some of my friends in the industry say Alexa isn’t the most accurate way to determine trends. Even so, these results suggest I may need to allow more of my alter-ego, Joyce Bim, into this blog.

She has the degree. Now if she were only six years older and lived in Beijing, Ms Portman would be a typical reader.

About the author

I write about the Beijing nightlife scene. I also have a blog about China's wine scene: http://www.grapewallofchina.com