Room Hospitality Group in Beijing, slated to soft open its namesake restaurant, lounge, and bar Room next week, announced today that it will team up with Guy Savoy and Chateau Margaux for a May 22 dinner on the Great Wall. Look for Brian McKenna of Room to cook alongside Savoy, who has three Michelin stars, for those who count such things. States Room:
During the dinner, priceless vintages of Château Margaux wines dating from as far back as 1900 will be uncorked for an exclusive AAA-list of 60 of Asia’s wealthiest people. The event has been initiated by wine and liquor merchant Acker Merrall & Condit, who invited McKenna and Savoy to help bring the Château Margaux wines to prominence in Asia on a grand scale.
A source at Room says that the wine uncorked will run to millions of Euros and that each patron will likely guzzle one million kuai worth. They will then throw gold bricks off the Great Wall just for the hell of it before warming themselves at a fire fueled by stacks of RMB100 notes.
The surprising thing is this event did not happen sooner. Among the Premier Crus of Bordeaux, Chateau Lafite has been running ragged over its four rivals; an event like this should help boost the status of Chateau Margaux.