(Nearly) free pour: 100 wines for 150 kuai

By Jim Boyce

I wrote it before and I will write it again: consumers in Beijing enjoy amazing value when it comes to wine tasting. One recent trend is that of wine distributors offering up good chunk of their portfolios for tasting at minimal cost. Over the past seven months, the city’s imbibers have enjoyed:

  • Torres China’s Taste of Nations, with more than 150 wines (RMB188)
  • Palette Vino’s late 2007 and early 2008 tastings of more than 100 wines (RMB100)
  • GELIPU’s and Winelink’s tasting of more than 100 wines from Australia and South Africa respectively (RMB 100).

Add in the Hilton’s Food and Wine Experience (RMB230) and it adds up to consumers being able to taste more than 1,000 wines for about less than RMB1,000. Not bad value, eh?

Next up: the Global Wine Extravaganza by ASC Fine Wines, which will feature more than 100 wines from 22 wineries for RMB150. This one comes with a twist: doing the pouring will be representatives from the wineries, which include Joseph Phelps, Seghesio, Trimbach, Meerlust, Santa Rita, Masi, Ginestet, Taylor, Robert Skalli, Henri Bourgeois, and more. The event will be held at 1949: The Hidden City on June 3 from 4 to 8 PM. To register, contact Helen Lu at HelenLu@asc-wines.com / 6587-3803.

2 thoughts on “(Nearly) free pour: 100 wines for 150 kuai”

  1. What Beijing does seem to lack, and what I miss about cities like NYC and San Francisco, is free tastings. In New York it seems that almost every day of the week you can find a shop that holds free tastings, and the wines tend to be good middle-range selections. Though I understand it is to prevent hoards from just getting free samples without any inclination to buy, which seems to be more of a problem here than in the West.

  2. Appetite,

    I think the worries of an onslaught of customers is a big concern when it comes to free tastings, those Top Cellar regularly holds them and Carrefour does it twice annually (thought those tend to be lower-range wines). Meantime, I can live with paying USD10-15 to try 100+ wines…

    Thanks for the comment!

    Cheers, Boyce

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