Legation Quarter to open before Olympics: press release
The much-awaited Legation Quarter is scheduled to open before the Olympics, reports the company in a press release loaded with superlatives and heady adjectives:
Legation Quarter is an integrated lifestyle development unlike any in China today, presenting numerous world-leading restaurants, unrivaled event spaces, sophisticated nightclub and lounge venues, luxury retail establishments, a museum-quality contemporary art gallery and Beijing’s only multi-purpose theatre.
The property is located in the very heart of the capital, just yards away from Tiananmen Square and within the carefully restored landmark estate of the former American Legation and Embassy during the Qing Dynasty.
The press release states that the Legation Quarter will deliver “a contemporary lifestyle concept that promotes creativity, innovation and freethinking” and private rooms up to 700 square meters. It’s going to have lots of competition given the amount of food and beverage outlets that have come online over the past year and that are expected to appear over the next few months.
Check The Legation Quarter Web site for more details. Unfortunately, the “nightlife” page is empty - I have long heard The Icehouse, which closed about a year ago, might reappear in this new venue.
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Phrases like “integrated lifestyle development” scare me.
Nightlife Maven One: Hey, want to go grab a drink?
Nightlife Maven Two: Sure! What do you say we head on over to that new “integrated lifestyle development” down near Qianmen?
Nightlife Maven One: Er, I just remembered tonight I have to wash my cat.
I heard that they are bringing in a group from New York or London for the nightclub
@ m-dawg,
“creativity, innovation and freethinking” scared me more. Sounds like a slogan for a Silicon Valley hippie commune.
For high-end spots such as Legation Quarter, I think copy that is simple and crisp, with an occasional flourish, is best. Let the product speak for itself.
Cheers, Boyce
@ Where’s Waldo,
Could be. Everyone and their siblings are bringing in a group / consultant from London, New York, Hong Kong, Shanghai, and Buddha knows where. I wonder if they will also bring in customers from abroad to fill the venues?
Cheers, Boyce