Hooters, the American restaurant chain widely known for its top-heavy “Hooters girls”, is set to open in Beijing on September 12 on Workers’ Stadium East Road, just a hop, skip and jump from The Den (look for the trademark owl* in the second-floor windows).
No doubt this will launch a thousand all-too-predictable jokes - “where will they find local staff?”, etc** – as well as indignation among some, though if my readers are indicative, a great many people are looking forward to the opening. Hooters has two Shanghai outlets and, according to an industry insider and friends who have visited them, they are doing a good business.
The doors open at 11 AM…
* People commonly associate the sound “hoot” with an owl, thus explaining the animal’s presence in the chain’s logo. Plus, owls have two really big and round eyes.
* Unfortunately for the yuksters, Maggies moved from up the street to near Ritan Park a few years back, otherwise there could have been another thousand all-too-predicable jokes about the titular Hooters-Maggies-Den triangle.