Beijing Boyce

A Somewhat Young China Hand on the Local Drinking Scene
Archive for July 22nd, 2007

There’s no ‘i’ in ‘team’, nor, now, in ‘Tanewha’

A gold star to Paul “Sparkle” P, who noted my error in reporting that Taniwha, after a brief flirtation as Wonder Bar, has returned to using its original name.

Underscoring the importance of teamwork, management has removed the “i” from Taniwha and replaced it with an “e”, thus creating Tanewha.

The pure, if subtle, marketing genius is evident when one realizes the word “new” is central in the name. Then again, maybe not…

By the way, Eddie O has an idea for this bar with the ever-changing nomenclature: “Anyone who actually spends a hundred bucks in the place should get to name it for the next week.”

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