The 42 BELOW Cocktail World Cup will hold its qualifying rounds for China on July 19 in Shanghai and July 25 in Beijing, and when the booze settles, three bartenders will have won themselves a one-week trip to New Zealand in September with 39 other mixologists from around the planet (that’d be 42 bartenders total: either the organizers are marketing geniuses or big Douglas Adams fans).
“The idea is to search for China’s top three bartenders and to fly them to Queensland for the world competition,” said 42 BELOW’s Martin Newell, yesterday over a cocktail at Q Bar.
For a shot at being among the 10 participants in the Beijing qualifier, bartenders should apply by the end of June (details here) and create a new cocktail that utilizes 42 BELOW products, which include a vodka flavored with feijoa, a green fruit found in New Zealand (for details on feijoa and on how bats ranked as the biggest mammal in the country until humans showed up, check my upcoming — and about two months overdue — interview with Martin).
Each participant will have a seven-minute slot in which to make their signature drink three times, once for each of the judges, says Phil Dorman of ConfuciusSays, which is doing marketing for the event.
This is the first time the event’s been held in Beijing, adds Newell, and says there has been strong interest from Lush, Zub, Centro, Aria, LAN and China Doll.