Beijing Boyce

A Somewhat Young China Hand on the Local Drinking Scene

Moose or Reindeer?

This debate has consumed me and Eddie O for numerous Friday nights while we have consumed a glass or two of Wild Turkey and watched life pass by, which in Sanlitun includes this mascot, his orange-wigged friends (see photo, top left) and enough shots of Jagermeister to cause diabetes, a hangover, or both. In any case, Ed and I know what Jagermeister is (and what it can do). We’re just trying to identify the animal behind it.

Moose Vs. Reindeer

2 comments

2 Comments so far

  1. Rudy The JageReindeer February 4th, 2009 11:13 am

    The mascot for Jagermeister is infact a deer. His name is Rudy which originated from Rudolph the Reindeer. This is a direct explaination from our boss in Germany. He’s not supposed to have human hands either… your mascot was slacking that night lol

  2. boyce February 4th, 2009 1:23 pm

    Thanks Rudy,

    The issue is finally resolved. It’s a reindeer, not a moose. I repeat, it’s a reindeer, not a moose. I can now sleep at night…

    Cheers, Boyce

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