All the Scotch in China
The Chicago Tribune reports that Chinese imports of Scotch whisky have jumped nearly 30-fold from 2001 to 2005 and, according to a source at the Scotch Whisky Association, China will soon rank among the top ten consuming nations. Scotch is becoming a status symbol for China’s middle class, which is equivalent in size to the population of the United States, states the article. “America remains the most lucrative export market for Scotch whisky, but China has become an object of desire for Scottish distillers not only because of its size but because China’s whiskey drinkers tend to be in their late 20s and early 30s – a more desirable target market than British or American drinkers who generally are older.” It’s great news for those in the green tea industry, given that many Chinese like to use it as mixer with their Chivas.
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