Hurun Reports has released its second annual survey of China‘s fiscally elite (sample size: 589 people with at least 10 million kuai in wealth). Here are the top three in China for four different categories. Best Whisky: Chivas, Royal Salute, Johnnie Walker; best Cognac: Hennessy, Remy Martin, Martell (Beijing voted Remy Martin, Hennessy, Martell), best Champagne: Dom Perignon, Veuve Clicquot, Moet & Chandon (Beijing had Moet in second and Veuve in third); and best Chinese liquor: Wuliangye, Moutai, Luzhou Laojiao (Beijing had Moutai first and Wuliangye second). I’d love to know if these results line up identically with how much each brand spent on marketing.
(From Beijing Boyce X, first emailed on February 10, 2006)